Sharecare, Inc. Marketing and Engagement Lead, Blue Zones Project in Sonora, California
Sharecare is the leading digital health company that helps people -- no matter where they are in their health journey -- unify and manage all their health in one place. Our comprehensive and data-driven virtual health platform is designed to help people, providers, employers, health plans, government organizations, and communities optimize individual and population-wide well-being by driving positive behavior change. Driven by our philosophy that we are all together better, at Sharecare, we are committed to supporting each individual through the lens of their personal health and making high-quality care more accessible and affordable for everyone. To learn more, visit www.sharecare.com .
Brought to Tuolumne County with sponsorship by Adventist Health in collaboration with Blue Zones, LLC and Sharecare, Inc., Blue Zones Project is a community-by-community well-being improvement initiative designed to enable community members to live longer, happier lives with lower rates of chronic diseases and a higher quality of life. Blue Zones Project is rooted in lessons learned from the world's longest-lived cultures. We translate these lessons into sustainable environmental changes that strengthen social ties, reshape the places where people spend their time, and sharpen policies to support healthy choices. If you are a marketer driven to make a difference; If you enjoy interacting with people and are passionate about improving the well-being of others; If you thrive while collaborating with a strong, results-driven team and enjoy challenging yourself and others to find creative solutions, join us! Be part of a team that's bringing innovative leaders together from across the community to lead and ignite a movement to improve well-being on a significant scale -- a movement that promises to help your friends, family, and neighbors in Tuolumne County live longer, better. By engaging a critical mass of individuals and organizations to participate -- from worksites and schools to restaurants and grocery stores -- the small changes contribute to huge benefits: lowered healthcare costs, improved productivity, and ultimately, a higher quality of life. For more information regarding Blue Zones Project please visit https://www.bluezonesproject.com/ .
Prospective candidates must reside or leave near Tuolumne County, CA. This is not a remote position. .
The Engagement Lead is responsible for the execution of the local event and marketing plans. Through a wide range of marketing strategies, this person will work with their teammates to maximize the participation and engagement of individuals and organizations with Blue Zones Project while representing stakeholder brands in a positive light.
This person will coordinate the delivery of collaterals and promotional activities (on-line/off-line) to drive program participation through an engagement strategy developed by the Blue Zones Project team.
Essential Job Functions:
Work with the local Blue Zones Project team, community leaders, media and other partners to create and implement a successful engagement plan in the community.
Drive participation of individuals and organizations including schools, restaurants, grocery stores, worksites, and faith-based and civic groups as measured by the adoption and implementation of pledge actions to achieve certification as a Blue Zones Community®.
Lead and manage local marketing, advertising/earned media, public relations, social media and production activities and tasks related to the implementation of the community marketing plan.
Create community-based grass-roots engagement and marketing strategies and coordinate delivery of materials.
Write promotional pieces using standard templates, including drafting and sending partner newsletters and direct mail (email and snail mail).
Collaborate with Blue Zones Project Central Team on Blue Zones Project related social media.
Adhere to Blue Zones Project branding guidelines and standards.
Collaborate and share best practices with other PR, marketing, and engagement professionals across the Blue Zones Project network.
Develop and meet monthly targets to ultimately achieve annual community blueprint people/engagement metrics.
Compile engagement-related performance/value measures, outcomes and community impact stories.
Sharecare is an Equal Opportunity Employer and doesn't discriminate on the basis of race, color, sex, national origin, sexual orientation, gender identity, religion, age, disability, genetic information, protected veteran status,or other non-merit factor.